Nothing works better than sports merchandise when it comes to building team identity. Therefore, if you are planning a marketing campaign for a team or a league in general, you must consider purchasing and distributing sports merchandise in bulk, to cater to a wider audience base, at once.
However, before we start discussing the perfect avenues to get the merchandise from, it is important to take the sporting theme, quantity, and overhead costs into account.
Why is Sports Merchandising an Evergreen Marketing Tool?
Sending out sports merchandise is a highly curated marketing strategy that achieves the elusive feat of keeping the fans involved in the process. Although there are other strategies for catering to the existing audience base like sending out complimentary posters and tickets, there aren’t many better techniques than sports merchandising, especially when you are looking to establish brand identity.
While sports merchandise can assist with better brand projection than any other technique, it also helps you get hold of sponsors. Furthermore, as a team or an event coordinator, you can reap massive benefits once your sports t-shirt printing and distributing initiative becomes popular among the fans.
Why are Bulk Purchases Necessary?
As a brand, you must consider catering to a wider audience base at once, instead of singling out individuals. Once a sports brand starts garnering positive attention, there is an automatic increase in the demand for relevant accessories. If the brand has sports merchandise available in bulk, promotional ideas can be executed, in a twinkling of an eye.
Moreover, bulk purchases cater to a larger clientele at once, which is the first step towards creating an unparalleled and sustained impression. Most importantly, bulk usage and distributions are required to appeal to a more unified sense of global fashion as people are expected to buy merchandise only when they see several people wearing them at once.
Finally, in the era of restricted stadium views and lack of saleable options, sports merchandising opens up a new source of income for the brands.
Types of Sports Merchandise
Sporting teams, leagues, and events usually rely on product merchandising with emphasis on retailing t-shirts, track pants, bags, and other relevant accessories. Out of the following choices, t-shirts get the majority of attention due to the increased accessibility and ease of usage. Sports lovers usually prefer wearing brand or team-centric t-shirts to events or leagues which further validates our inclination towards this marketing approach.
Most importantly, sports t-shirt printing is an easier process for the brands to indulge in as they only need to select the logo, number of units for a particular size, type of t-shirt, material quality, and color, while the service provider takes care of the rest. However, if you, as a brand are looking to be thorough with the process, consider separate, gendered selections.
Sports merchandising is an extremely rewarding marketing strategy that also doubles down as a retail plan, in case the products start getting requisite levels of attention. While promoting the brand or the team is the primary focus of sports merchandise, you can spice things up a bit more by adding quotes or selecting a more elusive garment quality, i.e. one with sweat or water-repelling properties.